We all know End Cap Cosmetics The brands revered not as worthy as Cover Girl and Revlon and are banished to the end caps of drugstore aisles. I think they get a bad rap. I mean, the end caps usually have better lighting, so who's smug now L'Oreal??
Milani Cosmetics is an End Cap Cosmetics brand, but I've grown to love their colors and apparently so do other, since they always seem to be half sold out. But that's a good sign, right??
This year I came across their Powder Eyeshadows, which I've since found is hard to find in stores, either because they are sold out, or the store doesn't carry these particular eye shadows in the line.
Milani Powder Eye Shadow in Just Perfect, Pitch Black and Shocking Pink $6 each.
First of all, that Shocking Pink, is shocking. I picked that one up first because it was such an amazingly bright pink that I just had to have it. I've been coveting this shade of pink in other lines for ages. Such as Napoleon Perdis Color Disc in Pink Slink for $25 which I never bought because I thought it was too pricey, but this Milani is almost a dupe and it's only 6 bucks! Complete. Steal.
Here is a swatch on the back of my hand in two angles just to show you how rich these colors are.
I've worn these colors a few times now and love them all. Just Perfect is a peacock green with a lot of gold in it. I honestly believe it's called Just Perfect because it would be so flattering to absolutely any eye color. Honestly. On blonds, brunettes, blue eyes or brown, this is lovely for day or night.
Now, Shocking Pink is another story. I have used it once to create Jem's signature hot pink eye look, and it's the only thing I needed and it lasted all night! I've also used it in a more sheer way to highlight a daytime neutral eye. and loved it just as much as wearing it as a hot pink on it's own and even after 10+ hours, I've come home very happy.
The line is complimented with both shimmers and mattes. The shimmer shades are great but it's really the matte ones that take the cake because it's especially hard to find matte eye shadows in drugstore brands. I'm not sure why that is, but one day I'll get to the bottom of that.
I love mixing matte shadows with my shimmers because you get pure color and not shimmer piled on shimmer, which just causes more light to reflect from the color and you're left with more shine than color. I also love the way the Shocking Pink mixes with the Pitch Black to make this extremely deep burgundy wine color. Perfect for the new Oxblood trend that I am in love with! And blending is super easy with these because it's easy to go from sheer to heavy color without much fall out or endless minutes of building up color.
For 6 bucks a pop, plus constant sales at CVS for beauty bucks, these perfectly packages shadow pots are a huge beauty buy for sure. Each disc holds a lot of product but thhere is no brush or mirror with it, so it's minimal in it's packaging which makes it lightweight and easy to throw in a makeup bag, all things I appreciate. But beyond all of those things, it's the colors that really stand out and win the show here. Milani's color choices are always bold, saturated colors and that's something I pretty much live for! So thanks Milani, for giving me a cheap and easy way to wear wonderfully obnoxious eye color!
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